Saturday, 2 March 2013
Thursday, 14 February 2013
COLD MARKETING 3 FOOT APPROACH --- TALENT SCOUTING
HERE IS A SCRIPT THAT WORKS, ADD YOUR OWN PERSONALITY, BE COURAGEOUS.
Before Facebook and telephone leads, we did this 8 hours a day and it still works today
*** You spot a sharp person when you are out running errands... you're in a hurry and you want to connect, to leave some mystery and get their Facebook or their phone number to follow up.
U: "Excuse me, how's your day going?"
P: Good... how's yours ? (appears friendly)
U:"It's a beautiful day, I have had a fun day so far... (took the kids to the park, or whatever, something short sweet and personal, to show you are personable) by the way...My name is _________ , yours ?"
P: My name is __Dave__
"Dave, I couldn't help buy notice, you appear to have charisma, a real pep in your step,(insert compliment) I appreciate that, but I'm sure you are told that all the time?'' (this solidifies compliment)
P: I hear that sometimes'... (they smile) (you smile)
U: "__Dave, Some people would say I have a very unique occupation, I am a talent scout as I seem to have an eye for spotting talented people. I work with extremely successful business partners, people who always ask me to keep an eye open... with that in mind, are you completely satisfied and happy with your present career and income or do you keep your business options open? "
P: "I suppose, I guess... Yes... but... What do you have? Can you give me more details? Etc.."
U: "It would be like me trying to explaining the movie Forest Gump to you in 20 seconds... because I am in a hurry and this is your place of work and I want to respect that, let's connect on Facebook or on the phone and we can continue the conversation...when do you get off work ?
P:" XXX TIME "
U:"Our group is very selective in who we choose to mentor and who we are looking for, this company/business may not be for you... (pull out a card, or paper and a pen)...
"optional"... Dave if we do have a match, I will warn you... you could very well have trouble sleeping because of your optimism about your future and working with millionaire mentors... etc... (intrigue frame about the upside) ** (You can come up with anything that feels good and fits your personality.-this is optional.)
(Offer a card, or your Facebook id.) then ask for theirs in return in the form of a question... ''what is the spelling of your last name, so I can find you on Facebook?''
TIP: I am A-Type and like the challenge, and just go for their phone number. I do this, "here is my OFFICE number (it is a simple business card, with no website or anything) then I flip over a blank business card of mine and say...
U: "Dave, are you 416 or 647?'' (or whatever the local area codes are)
P: "I am 647"
U: then I write down 647 on the back of one of my cards and then I say," Dave, what's the rest of your number?"... it works 99% of the time. ''Thanks, Dave that is great, I will be in touch''. Then I leave.
This script was compiled by Joe Syverson of Transforming Entrepreneurs
Wednesday, 23 January 2013
HOW TO WORK A ROOM
KEEP CALM and CARRY ON NETWORKING!!!
Meeting new people can be very stressful. The hands get cold with sweaty palms, the mind goes blank for topics of conversation and you may be tempted to remain beside the bar keeping the bartender company. This is not recommended, of course. The art of small talk is just that…an art. And like anything else, the skills to do this well can be learned. Not all of us are born with the aptitude to work a room with ease but the more we put ourselves in those situations, the better we become at feeling confident about our abilities to impress.
Remember why you are networking in the first place. The actual term networking is defined as “a planned process for creating mutually beneficial relationships in order to exchange information, support and resources and have access to situations and people who can be of assistance professionally”. ~Brenda Moore-Frazier, MS
How do we do this? Excellent preparation and planning will make your networking event a success.
Before you arrive:
Set a goal to introduce yourself to 10 new people, for example.
• Consider wearing a signature piece like a brooch that generates some conversation with people.
• Rehearse and re-rehearse your elevator speech. Make it interesting and catchy. Don’t just say what you do…consider how and what are the benefits of what you do for clients/customers.
• Bring enough business cards with current information in an attractive case. And don’t forget to have on hand a couple of stylish pens that work, of course.
• Try to know a little about the industry that many of the other invitees may be involved in especially if it’s different from your own. Have some topics in mind that would be appropriate.
• Know the dress code of the event. If unsure, ask the host. This is a must…to be properly dressed. Your attire is part of that important 7-10 seconds of a First Impression.
Working the crowd:
You name tag goes on the right side of the jacket or blouse…drink in the left hand. Even if finger food is served, eat something before you arrive in order to keep your right hand free for shaking hands rather than holding plates of food.
• Be willing to meet new people, introduce yourself to those standing alone…be positive, authentic, genuinely interested in others. Eye contact and not looking over the person’s shoulder is important. Watch that your body language isn’t repelling people.
• Leave people with a very good impression of you by not using slang, swear words, telling jokes in poor taste or complaining about others.
Business card etiquette:
Don’t give out your business card indiscriminately. When you have made a contact with someone, exchange cards. After the conversation, write something on the back to jog your memory about the person or your conversation together.
End conversations politely:
• Conversations at these events should not be longer than 5 minutes. Do not monopolize anyone’s time. End the conversation politely. You could mention that you were hoping to chat with _________ before you leave. Or you could make reference to the next step. “I’ll call you tomorrow about a lunch date to chat further”.
• Tell the person how much you enjoyed meeting and chatting with him/her.
When you get home:
• Follow-up with a handwritten note of thanks to the new contacts that you have made.
• Be quick to follow through with any promises that you have made to any contacts. The real networking begins after the event.
Remember, the more you put yourself out there, the more confident you will become with networking and able to work a room with ease!
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