THE ''PRODUCT'' OR ''SERVICE'' CALLED YOU

You are Always Selling!  Whether it is you, an organization or a business – you are always selling, branding and marketing!  On a conscious and unconscious level we are always representing “who we are” and those who we associate with and work with; this can easily be used as an opportunity or if ignored can be  an “extreme” negative” type of communication – today everything we do is about how we do things, what we are, who we are, why we do what we do?  Predominantly people deal with people ~ always have and always will.

Today the large corporations are more known by who runs them, who is the face of the company and who owns them – are they vested, are they involved in charities, what are their beliefs and demands about the how they want the customer experience to be!
We all want the same things:

• Value for our dollar
• Value for our time
• Respect for who we are
• To be treated as equals
• To be communicated with as an individual
• This isn’t rocket science, not something that was just invented, does not require a Bachelor’s or Master’s degree, does not require 30 years life experience.
  
  An old yet simple way to put sales into perspective: 
  If you could afford to, would you buy me?
  Yes, ME.    Would you buy me?
  Now, no matter what your answer was, think about this.
  What if YOU were a product or service?  Who would buy you?  Why? 
  Keep it simple – whether you are on the sales and marketing end or the consumer end – we constantly sell to each other – the system of bartering is still alive and well in just about everything we do in life!
  Sounding redundant but required:  People do business with people. They prefer to work with people they know, like and respect. And because business is always about people, the one thing you are always selling is the PERSON behind the business. The ‘product’ or ‘service’ called…YOU!
  
  
  
• This was compiled by Dave Keith Nov. 2011.