-be professional at all times, remember you never have a second chance to make a first impression and you are a representative of your company. Never give anyone a chance to badmouth your company or you.
-be courteous and polite to everyone, especially the buyers
-be as polite and courteous to the person who comes 5 minutes before the doors close as you were to the person who came 5 minutes after the doors opened.
-dress in a professional/businesslike manner
-arrive at least 1/2 hour early (or an hour before if it will take you longer to set up) before the event starts to make sure you are ready to go the second the doors open.
-don't have your table too crowded especially if you are displaying products you don't want it to look like a rummage sale.
-if you have an inverted U shaped space put your table along the wall/bottom of the U so people have to come into your area.
-have business cards available to hand out and give them out to everyone who stops at your booth
-have a sign up sheet for people who want more information or who don't have business cards
-say on the sheet "would you like more information about our products, services, business, like to book a party please leave your name, telephone number and email address" and have the sheet divided into columns
- would you like to be contacted about our monthly specials?
-have a fishbowl to collect people's cards who have them.
-bring your calendar so if someone wants to book a party you can set it up while they are there
-bring hostess material so if you do book a party you can give it to the hostess
-have a draw or "show special" for everyone at the show that is another way to make sure people will give you their contact information
-before the show starts go to around to all the other vendors, introduce yourself, tell them what you do and the name of your company, ask what they do if it isn't obvious, give them your business card and pickup one of theirs.
-if possible do this at least once more during the show
-you don't know who they know who might be looking for your product or services or business
-tell them that you will be glad to refer customers to them and could they do the same for you? Ask how can I help you? what are you looking for in a customer?
-don't sit or stand behind your table unless there is no-one within 15 feet of the table
-stand in front of the table or to the side
-do smile and say hello when people approach your table
-are you having a good day?
-enjoying the show?
-if they are looking at a specific item mention something about it eg; isn't it a lovely ring, great necklace, nice knitted scarf, our eyeliners come in 12 different colours.
-suggest they try on the piece of jewellery or scarf and then give them different ideas as to how to wear it.
-mention that it looks good with what they are wearing or will they be wearing it with a different outfit? and maybe suggest a different colour or design.
- be sincere everyone can spot a fake compliment.
-if makeup or personal care products give a squirt of handcream, maybe put a dab of lipstick or eyeliner on their hand
-when people leave your booth thank them for stopping by.
-if you are selling things during the event
-have lots of spare change
-bags to put product(s) in
-put your business card in the bag with every purchase
-if doing a demonstration of your products keep the area clean,tidy and compact.
-don't eat or drink while people are walking by or are stopped at your booth
-don't start to dismantle your table until the show has closed and if there are people still walking by wait until they have passed your table.
-after the show call the organizer to say thank-you for giving you the chance to participate
-mention that you enjoyed the show and give any feedback you may have
-could your name be put on the list for the following year?
-within 24 hours (48 at the latest) call
-all the people who came by the booth and left a business card
-the names on your "sign up sheet"
-the other vendors
-anyone else whose name and information you have
-show organizer
-speak to them in person or leave a vm (email often won't guarantee they will reply)
-a suggestion when you call could be
" Hi Jane, it is Susan Roper from the XYZ Company, we met at the craft show in Uxbridge last Saturday. I was calling as you had expressed an interest in having some friends over to your house for a jewellery/makeup party, and I am calling so we can set a date and time. I have next Thursday available will that fit your schedule?
REMEMBER IT ISN'T WHO YOU KNOW, IT IS WHO KNOWS YOU AND WHAT YOU DO!!
-be courteous and polite to everyone, especially the buyers
-be as polite and courteous to the person who comes 5 minutes before the doors close as you were to the person who came 5 minutes after the doors opened.
-dress in a professional/businesslike manner
-arrive at least 1/2 hour early (or an hour before if it will take you longer to set up) before the event starts to make sure you are ready to go the second the doors open.
-don't have your table too crowded especially if you are displaying products you don't want it to look like a rummage sale.
-if you have an inverted U shaped space put your table along the wall/bottom of the U so people have to come into your area.
-have business cards available to hand out and give them out to everyone who stops at your booth
-have a sign up sheet for people who want more information or who don't have business cards
-say on the sheet "would you like more information about our products, services, business, like to book a party please leave your name, telephone number and email address" and have the sheet divided into columns
- would you like to be contacted about our monthly specials?
-have a fishbowl to collect people's cards who have them.
-bring your calendar so if someone wants to book a party you can set it up while they are there
-bring hostess material so if you do book a party you can give it to the hostess
-have a draw or "show special" for everyone at the show that is another way to make sure people will give you their contact information
-before the show starts go to around to all the other vendors, introduce yourself, tell them what you do and the name of your company, ask what they do if it isn't obvious, give them your business card and pickup one of theirs.
-if possible do this at least once more during the show
-you don't know who they know who might be looking for your product or services or business
-tell them that you will be glad to refer customers to them and could they do the same for you? Ask how can I help you? what are you looking for in a customer?
-don't sit or stand behind your table unless there is no-one within 15 feet of the table
-stand in front of the table or to the side
-do smile and say hello when people approach your table
-are you having a good day?
-enjoying the show?
-if they are looking at a specific item mention something about it eg; isn't it a lovely ring, great necklace, nice knitted scarf, our eyeliners come in 12 different colours.
-suggest they try on the piece of jewellery or scarf and then give them different ideas as to how to wear it.
-mention that it looks good with what they are wearing or will they be wearing it with a different outfit? and maybe suggest a different colour or design.
- be sincere everyone can spot a fake compliment.
-if makeup or personal care products give a squirt of handcream, maybe put a dab of lipstick or eyeliner on their hand
-when people leave your booth thank them for stopping by.
-if you are selling things during the event
-have lots of spare change
-bags to put product(s) in
-put your business card in the bag with every purchase
-if doing a demonstration of your products keep the area clean,tidy and compact.
-don't eat or drink while people are walking by or are stopped at your booth
-don't start to dismantle your table until the show has closed and if there are people still walking by wait until they have passed your table.
-after the show call the organizer to say thank-you for giving you the chance to participate
-mention that you enjoyed the show and give any feedback you may have
-could your name be put on the list for the following year?
-within 24 hours (48 at the latest) call
-all the people who came by the booth and left a business card
-the names on your "sign up sheet"
-the other vendors
-anyone else whose name and information you have
-show organizer
-speak to them in person or leave a vm (email often won't guarantee they will reply)
-a suggestion when you call could be
" Hi Jane, it is Susan Roper from the XYZ Company, we met at the craft show in Uxbridge last Saturday. I was calling as you had expressed an interest in having some friends over to your house for a jewellery/makeup party, and I am calling so we can set a date and time. I have next Thursday available will that fit your schedule?
REMEMBER IT ISN'T WHO YOU KNOW, IT IS WHO KNOWS YOU AND WHAT YOU DO!!
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